The New Power Base Selling: Master the Politics, Create Unexpected Value and Higher Margins, and Outsmart the Competition

by Ryan Kubacki and Jim Holden

Book Overview

An updated and revised version of the business classic Power Base Selling

Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the...

• Format: Hardcover
• Language: English
• ISBN: 1118206673
• ISBN13: 9781118206676
• Release Date: May 2012
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.9" x 6.4" x 9.1"