The New Online Trade: Business Models, Business Systems and Benchmarks in E-Commerce

by Gerrit Heinemann

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices...

• Format: Paperback
• Language: English
• ISBN: 3658407565
• ISBN13: 9783658407568
• Release Date: March 2023
• Publisher: Springer
• Length: 503 Pages
• Weight: 1.83 lbs.
• Dimensions: 1.1" x 6.7" x 9.6"