The New Maximarketing

by Stan Rapp and Thomas L. Collins

Book Overview

Now, for the first time in paperback, share the secrets of the hottest individualized marketing gurus in this brilliant showcase of new ideas, state-of-the-art thinking, hot tips, and expert insights.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007052033X
• ISBN13: 9780070520332
• Release Date: January 1995
• Publisher: McGraw-Hill Companies
• Length: 330 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.3" x 6.3" x 9.3"

Customer Reviews

A must-read

I can't believe I am the first to review this book! This is my marketing Bible. I teach and train and this book prooved to be the best source. Great examples and clear structure. Much more then the usual marketing bla-bla, and the "changing the world" soon-forgotten prophecies.