The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

by John Grant

Book Overview

Setting out the 12 new marketing rules for anyone aiming to build tomorrow's successful company this book contains case studies of well-known companies which are pioneering the new rules of marketing. This description may be from another edition of this product.

• Format: Mass Market Paperback
• Language: English
• ISBN: 1587990245
• ISBN13: 9781587990243
• Release Date: July 2000
• Publisher: Texere Publishing
• Length: 265 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.8" x 5.1" x 7.8"

Customer Reviews

New Marketing Manifesto- Branding Excellence

In short this is a really refreshing read. It explains the new trends in emerging 21st centuary brand. Cetral to the theme is the customer centricity of brand building.