The New Marketing: How to Win in the Digital Age

by Cheryl Burgess, Mark Burgess, Mark Burgess

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.

From the bestselling authors of The Social Employee,...

• Format: Hardcover
• Language: English
• ISBN: 1526490110
• ISBN13: 9781526490117
• Release Date: September 2020
• Publisher: Sage Publications Ltd
• Length: 288 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.8" x 9.9"