The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers

by Donna Baier-Stein

Among the many lessons unraveled after the dot.com bust is the importance to speak with one voice in all communications. That integration means convergence. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324200579
• ISBN13: 9780324200577
• Release Date: November 2004
• Publisher: Thomson
• Length: 271 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"