The New Marketing Analytics: A CMO's Guide to Harnessing Traditional & Big Data To Drive Business Results

by David E Dirks, Frank Koechlein, David E. Dirks

THE NEW MARKETING ANALYTICS A clear, common sense guide for implementing an effective data analytics strategy. In today's world, no matter the industry, businesses and organizations are competing in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 153690919X
• ISBN13: 9781536909197
• Release Date: October 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 194 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"