The New Luxury Experience: Creating the Ultimate Customer Experience

by Wided Batat

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to...

• Format: Hardcover
• Language: English
• ISBN: 3030016706
• ISBN13: 9783030016708
• Release Date: May 2019
• Publisher: Springer
• Length: 240 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"