The New Idea Factory got my mind working and came off as a well coordinated effort between a business journalist and a pair of academics-turned entrepreneurs. In addition to bringing to light ways private companies can make profits by exploiting research paid for by the public or by the parents of students, this book has a way of getting one to think outside the box. Thinking outside the box is a creative process and from the creative process comes new ideas. This is a must read for any businessman.
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