The New How to Advertise: Expanded, Updated, and Completely Revised for the 90's

by Kenneth Roman

Book Overview

An industry guidebook to advertising reevaluates the industry, offering advice on what works and what does not, brochures, sales pieces, the major issues that have emerged and are likely to increase... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0312077890
• ISBN13: 9780312077891
• Release Date: January 1992
• Publisher: St. Martin's Press
• Length: 193 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.8" x 8.5"

Customer Reviews

Best book available

A definitive, concise guide to advertising. We send an advice pamphlet to all our niche advertisers, and we advise them to buy this title along with Strunk & White's "The Elements of Style." We don't quote either title much, because we want our customers to purchase them. "The New How To Advertise" covers display advertising, direct mail, brochures and sales pieces. The book also includes full-color reproductions of successful ads cited in the text.