The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

by Rajeev Batra and Amitava Chattopadhyay

Book Overview

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's...

• Format: Hardcover
• Language: English
• ISBN: 0071782893
• ISBN13: 9780071782890
• Release Date: June 2012
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"