The New Corporate Strategy

by H. Igor Ansof and H. Igor Ansoff

Book Overview

This major revision of Ansoff's Corporate Strategy offers a challenging approach to business strategy and policy. Stress is laid on the importance of understanding the turbulence of the business environment and the need constantly to realign the corporation's strategy.

• Format: Hardcover
• Language: English
• ISBN: 0471629502
• ISBN13: 9780471629504
• Release Date: February 1988
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"