The New Color of Success: 20 Young Black Millionaires Tell You How They're Making It

by Niki Butle Mitchell

Book Overview

Discusses the lives of twenty African American entrepreneurs and how they achieved success.

• Format: Hardcover
• Language: English
• ISBN: 0761520651
• ISBN13: 9780761520658
• Release Date: December 1999
• Publisher: Prima Lifestyles
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

The New Color Of Success

AWESOME! Thank you Ms. Niki Butler Mitchell for showcasing people of color. I know they exist in my environment, but there are others in the world that are not surrounded by such images of success. The theme throughout this book is faith, perseverance, hard work, family, helping others, not MONEY! I could not put this book down. It lead to my insomnia! Why should you purchase this book? Parents to encourage your child; multicultural professionals to show there are a multitude of successful people of color that are not in the entertainment industry or playing supports that encounter racism; entrepenuers to refer to as a source of encouragement. Bottomline this is not just a book for people of color, but for people who have persevered. These individuals have definitely reinforced my motto, "all you can tell me is no, but if I don't ask the answer is already N-O!" Thanks to the individuals represented in the pages of 'The New Color Of Success' I have been encouraged to continue focusing on my passion.So, Ms. Mitchell when are you planning on writing the next one?Marie Curate

Want to succeed? Read this book!

Black, white, whatever - if you're bored by your job and have ever dreamed of doing what you really want - this book is for you. The stories of these selfmade millionaires is pure inspiration. Even if you don't plan on starting your own business any time soon, this book is about living life to the fullest on your own terms. If you want a great read and a kick in the pants, The New Color of Success will give you both. What are you waiting for?

The New Color of Success

This book is timely and superbly written by a woman who has done her research well. Each case study offers a wealth of information about how to be a financially successful person of color in a world where the playing field is anything but level. An excellent read!

A Must-Read!

Niki Butler Mitchell reveals how a diverse, dynamic group of go-getters has crafted a new color and definition of success and she does it in a way that will inspire everyone who reads the book to reach for their dreams. Full of examples, advice and wisdom, THE NEW COLOR OF SUCCESS is a must-read for all young Black people and anyone who wants to appreciate African American vision, brilliance and determination.

Thank You!

I am delighted to extend a warm, personal "Thank You" to Ms. Mitchell for writing such a dynamic book. I commend her and the fine business men and women that appear in her book for the outstanding contributions they make on a daily basis for improving the quality of life for many young black people. It is concerned authors like Niki that help to revitalize the true spirit of black self empowerment. Niki's examples of personal excellence plays an integral role in instilling in young people an appreciation for life, and fostering a climate of ambition and achievement amony young people. This book encourages young and old alike to become business leaders in their communities. I applaud Niki for affording our young people the greatest gift of all for the holidays--FAITH IN THEMSELVES.