The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution

by Gary Bowerman

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

• Format: Paperback
• Language: English
• ISBN: 1137397284
• ISBN13: 9781137397287
• Release Date: September 2014
• Publisher: Palgrave MacMillan
• Length: 226 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.6" x 5.1" x 7.7"