New Business Road Test, The (Book)

by John W. Mullins

Book Overview

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive...

• Format: Paperback
• Language: English
• ISBN: 1292208392
• ISBN13: 9781292208398
• Release Date: December 2017
• Publisher: FT Publishing International
• Length: 360 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.1" x 9.3"