The New Big Book of Logos

by David E. Carter

Book Overview

Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0688178901
• ISBN13: 9780688178901
• Release Date: July 2000
• Publisher: Watson-Guptill Publications
• Length: 384 Pages
• Weight: 4.05 lbs.
• Dimensions: 1.2" x 8.9" x 11.4"

Customer Reviews

A Worthy Catalog Filled With Design Ideas and Concepts

David E. Carter has published shelves full of books on design and creative applications. The New Big Book of Logos is a valuable addition to anyone's swipe file. If you're looking for yet another array of by-gone days in corporate identity, then this is NOT the book for your money. Frankly, I'm tired of books filled with thoroughly worn-out antique icons (clip art) of corporate entities. This book and it's predecessor are fresh and valuable to the creative mind for the wealth of ideas taken from unknown and uncommon identities. For the purpose of looking at others' work as something to analyze, pull-apart, and re-assemble into something new and completely different, this book is a gold mine of creative opportunities. Your money is well-spent on anything David E. Carter produces.

ShoeShineBoy

I don't know why anyone would need to buy another logo book after buying this one. It's chock-full of logos. Certainly, they are not all gems...but there's enough good ideas in there to get your own brain stimulated.In reference to the guy who was disappointed in this book because it didn't have recognizable, big brand logos (Shell, McDonalds, etc..) my question is "why would you want that?" Why would you want a book filled with marks everyone knows so well that they see them in their sleep. Give me fresh stuff! Stuff I haven't seen! And, yes, this means stuff from big markets as well as small. Why is a logo for a small maket any less valid? Why does distribution suddenly equal rellevancy? Maybe you should go back to design school to figure this out.

Thre's inspiration here for EVERY logo designer.

OK. You're trying to come up with a logo design for your new client. You're stuck. What do you do? If you're lucky, you have this book handy, and you can flip through nearly 400 pages and about 2,500 logo designs from creatives all over the world. Suddnely, you see something you like. You don't copy it, but you get an idea from what you just saw. That's why you buy books like this. Ideas "spring" from other ideas.Will you love every logo in this book? Of course not. That's not its purpose. Diferent designers from all over the world have greatly varying styles. But one thing for sure, you'll see enough "great" work in here to lift you to new heights of creativity. (And guess what, much of the stuff that you think is "so-so," others will think is "great." That's what makes life interesting. Quite simply, if you design logos, you should have this book on your reference shelf.

Best-Seller

This is a logo designer's delight. The full-color book has included more than 2,500 logos from designers all over the world. When you're stuck for a design idea, this is the book to have. You may not like every design shown, but that's only because there is such a vast range of styles included in the book.Every person who designs logos should have this reference book handy. There are literally thousands of ideas inside.By the way, I read recently that this is the best-selling graphics book in history. That makes a big statement about just how good this book (and the first Big Book of Logos) really is.