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Paperback The New Alchemists: The Rise of Deceptive Healthcare Book

ISBN: 1781611882

ISBN13: 9781781611883

The New Alchemists: The Rise of Deceptive Healthcare

How to identify and see through deceptive and unethical health marketing practices

Health scams come in all shapes and sizes--from the suppression of side-effects from prescription drugs to the unproven benefits of 'traditional' health practices--taking advantage of the human tendency to assume good intentions in others. So how do we avoid being deceived? Professor of Nursing, Bernie Garrett explores real-world examples of medical malpractice, pseudo and deceptive health science, dietary and celebrity health fads, deception in alternative medicine and problems with current healthcare regulation, ending with a simple health-scam detection kit. And he looks at how these practices and ineffective regulations affect our lives.

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Format: Paperback

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