The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

by David L. Rogers

Book Overview

With clear analysis and practical frameworks, this book provides step-by-step guidance businesses can use to prosper in the new era of digital media

"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it."--Jeff Jarvis, author of What Would Google Do

"This is the stuff that every business and nonprofit needs to embrace if they're going to succeed in a changing world."--Vivian...

• Format: Paperback
• Language: English
• ISBN: 0300188293
• ISBN13: 9780300188295
• Release Date: November 2012
• Publisher: Yale University Press
• Length: 336 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"