The Name's the Thing: Creating the Perfect Name for Your Company or Product

by Henri Charmasson and  

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 0814477550
• ISBN13: 9780814477557
• Release Date: January 1991
• Publisher: AMACOM/American Management Association
• Length: 171 Pages
• Weight: 0.66 lbs.