The Name of the Game: The Business of Sports

By Jerry Gorman and Kirk Calhoun

Book Overview

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

• Format: Paperback
• Language: English
• ISBN: 0471594237
• ISBN13: 9780471594239
• Release Date: March 1994
• Publisher: Wiley
• Length: 296 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.5" x 6.3" x 9.3"

Customer Reviews

OSU comp Student 2008

Overall the book covered a lot of information that explained the ins and outs of pro sports. The book covered the four main sports, baseball, basketball, football, and hockey, and how they use advertisement to make money. The sales of food and drink, the money that television brings in, and the sales of other products that are related to the team make a big impact on the profit the team makes, and this book explains some of the importances of these sales to the teams. The book has three authors so there are many points that are covered and the research that is done for the book is extremely noticeable. Each author has his own style of writing so each aspect of each subject is covered. Overall the book was written very well and i enjoyed reading each page.