The Myth of the Ethical Consumer Paperback with DVD [With DVD ROM]

by Pat Auger, Giana M. Eckhardt, Timothy M. Devinney

Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not...

• Format: Hardcover
• Language: English
• ISBN: 0521747554
• ISBN13: 9780521747554
• Release Date: September 2010
• Publisher: Cambridge University Press
• Length: 253 Pages
• Weight: 0.99 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"