The Must-Have Customer: 7 Steps to Winning the Customer You Haven't Got

by Robert Gordman

Book Overview

For almost forty years, Robert Gordman has been a successful business leader and consultant. In The Must-Have Customer , Gordman shares the same insights and strategies he has used to help dozens of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0312351690
• ISBN13: 9780312351694
• Release Date: April 2006
• Publisher: Truman Talley Books
• Length: 310 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.0" x 8.3"

Customer Reviews

Why didn't they teach me this in Business School?

Powerful ideas, backed up with practical guidance and fascinating case studies. The "Must-Have Customer" reads like a good novel - it's that hard to put down. And unlike many business authors, Gordman clearly knows what he's talking about.

Robert Gordman's

[...]! After 35 years in Retail, finally a simple, step-by-step outline that teaches you how to add more customers that behave just like your best customers. No more beating your head against the wall trying to convert infrequent customers into core customers. IF you follow ALL the steps (and you're honest with yourself) ... IT ALWAYS WORKS! Steve Rosen Managing Director, Retail Marketing Solutions

Strongly recommended for all business executives, consultants, managers, and productivity assessment

The Must-Have Customer: Seven Steps To Winning The Customer You Haven't Got by Robert Gordman (President of the Gordman Group) with the assistance of professional author Armin Brott provides a powerful and persuasive understanding of an expertise developed through over thirty years of business consulting and executive management for retail companies. Introducing readers to the tactics and wisdom from Gordman which helped dozens of companies improve their sale range from about ten million to eighty billion, The Must-Have Customer comprehensively provides readers with "user-friendly" and persistently informative guide to productive and securing utilization of the business and consulting process for any company. The Must-Have Customer is very strongly recommended for all business executives, consultants, managers, and productivity assessment officers for its exclusive and complete mapping of the entire system.

A great book

I'm not a big fan of business books but this one is different. It makes you think hard about things you should be thinking about. Ed Zelinsky

A Must Have Book If You Want To Know How To Grow Your Business

Many "business advice" books take a single premise and spend several hundred pages restating it. This book by Mr. Gordman provides numerous practical steps you can take to better understand who your customers really are, whether consumer or B2B, how to keep them and keep up with them, and how to find more of them. His personal experience case studies demonstrate that he knows of what he speaks. It is an easy read. I agree with the quote by Marcus Buckingham on the cover "Read this book".