The Multichannel Retail Handbook

by Chris Jones

Book Overview

The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their...

• Format: Paperback
• Language: English
• ISBN: 1300652667
• ISBN13: 9781300652663
• Release Date: January 2013
• Publisher: Lulu.com
• Length: 294 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"