Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones

by Natasha Hritzuk, Kelly Jones, Kelly Jones

Simplify your multi-screen marketing by putting consumers at the center of your strategy The rise of the digital age means that consumers have unprecedented access to information and they're no longer interested in a "one size fits all screens" experience. Multi-screen Marketing: The Seven Things You Need to Know to Reach Your Customers Across TVs, Computers, Tablets, and Mobile Phones is a comprehensive guide to understanding the multi-screen consumer...

• Format: Hardcover
• Language: English
• ISBN: 1118899024
• ISBN13: 9781118899021
• Release Date: April 2014
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"