The Moral Dimension of Marketing: Essays on Business Ethics

by D. Kirk Davidson

The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 087757300X
• ISBN13: 9780877573005
• Release Date: January 2002
• Publisher: Cengage Learning
• Length: 197 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 5.9" x 8.9"