The Money-Raising Nonprofit Brand

by Jeff Brooks

Book Overview

Why commercial-style branding doesn't work for nonprofits--and what does

Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a...

• Format: Hardcover
• Language: English
• ISBN: 1118583426
• ISBN13: 9781118583425
• Release Date: March 2014
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"