The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

by Rob Fitzpatrick and Rob Fitzpatrick

Book Overview

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter...

• Format: Paperback
• Language: English
• ISBN: 1492180742
• ISBN13: 9781492180746
• Release Date: September 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 138 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"