The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

by Ted Schadler, Josh Bernoff, Julie Ask

Mobile has reprogrammed your customers' brains.

Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context.

Your new battleground for customers...

• Format: Hardcover
• Language: English
• ISBN: 0991361008
• ISBN13: 9780991361007
• Release Date: June 2014
• Publisher: Groundswell Press
• Length: 272 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.4" x 6.0" x 9.4"