The Mirror Makers: A History of American Advertising and Its Creators

by Stephen Fox

Book Overview

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

• Format: Paperback
• Language: English
• ISBN: 0252066596
• ISBN13: 9780252066597
• Release Date: July 1997
• Publisher: University of Illinois Press
• Length: 416 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.0" x 9.2"

Customer Reviews

Mirror Makers

Great book on the early days of Advertising and how things have changed over time. This is must reading for anyone going into the Advertising or Marketing for that matter

Advertising must read

Anybody who ever worked, or ever want to work a day in the advertising business must read this book. Media, account and creative people will enjoy it equally. You will gain tremendous insight and respect for our industry -- understanding where we've come from -- and appreciation of where we are today. Extremely entertaining. Full of wisdom and fascinating stories about the advertising forefathers and legends. Rightfully the most quoted book on advertising. Robert Fleege - fleege.com

A crash course about the dynamic history of advertising!

This book is a must-have resource for anybody in or thinking of dabbling in advertising. It's a veritable who's who of the movers and shakers in the industry. Starting at advertising's humble beginnings, it covers most of the major successes and pitfalls, and sheds some light on how it modernized into the institution we love and hate today.Nobody affiliated with the industry should be without this wonderful resource!