PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former...
This work has been designed as an aid to the logical presentation of business communications. Topics covered range from the difference between deductive and inductive reasoning, to a discussion of how to highlight the structure of information.