The Pyramid Principle, ,3/e

by Barbara Minto

Book Overview

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9353943639
• Release Date: January 1
• Publisher: Pearson Education
• Weight: 0.45 lbs.
• Dimensions: 1.9" x 10.0" x 8.0"

Customer Reviews

GET THE 1996 EDITION, AVAILABLE ONLY FROM MINTO!

The 1996 edition is a VERY significant upgrade/expansion of the 1987 edition, of which the English editions available on this site are all reprints.The English version of the 1996 edition is only available directly from Minto, http://www.barbaraminto.com/book.htm.

"Copy that.."

My abstract reasoning ability has never really had enough power to grasp and organise some of the complex proposals and reports that I have to write for my clients. Every time that I've been prepared to admit the fact and consult this book it has never failed me - and it seems the clarity of my work is then so conspicuous that, as often as not, the client will congratulate me upon it. Thank you Barbara Minto !

Getting the message accross by making the thinking clear

Barbara Minto has written a very solid reference with a clear focus on how to present your ideas in a way, which will allow others to follow your thinking.The book is mainly directed towards those who write about complex issues or prepare important decision papers (MBA's, lawyers, etc.). However, many, many people could improve their writing markedly by picking up on Minto's ideas.The book itself is very focused. There are two main sections: a) how to focus on core issues and b) how to best organise your ideas for others to understand.Even though the writing is clear and the examples are excellent it is not an easy book to master. You have read it, try it, read it, try it, etc. Still, you will see improvements from day one.The sections are excellent in every aspect, but some readers may find they are still missing some bits and pieces on the side. I at least felt it was very useful to know how to combine the Pyramid Principle with other high-end writing methods. Like when Barbara Mint in one sentence (correctly) warns against bloating out with very controversial ideas at once - the reader either has to take her word for it - or know some basics about storytelling. On the other hand it helps keep the book short.I teach communications to senior professionals and can confidently say, that the value added of improving your writing form is much higher than improving your writing style. This is what this book is all about. So, if you write a lot of reports, memo's, proposals etc. Minto may help improve your writing improve by leaps - even when you're good already!

Germination of new thought patterns. Wow!

I have been blown away by the effect this book has had not only on my writing and presentation development, but the structure of my thinking. Minto's insistence on specific, definite patterns of logical analysis, while taking some effort to grasp, leads to analysis that is deeper, more penetrating and more complete than typical fuzzyheaded thinking & writing. Example: Where before I might have thought I was finished with a logical argument, Minto gives me tools for realizing that not only is my argument incomplete, but showing which direction to go to fill it in, and how to analyze it to see if it is really a proper logical framework. There are lot of examples to work through, and they deserve your repeat attention. I am keeping the book handy until I fully grok the whole thing; I continue to take a look at specific chapters and examples as I am writing, performing analyses and developing diagnostic frameworks (I am an Internet strategy consultant for a large Internet consulting firm). Although Ernst & Young and McKinsey use this book extensively, and I noticed it is one of the top reads in the Booz-Allen purchase circle, I think it has far wider applicability than for consultants. Anyone who has to think, present or write clearly about a domain of knowledge will benefit enormously from an understanding of the principals elucidated by Minto. Finally, for those who are Greg Bear fans, I feel I am finally getting a glimpse of what 'talsit' might mean (hint: Read the Eon series to see what I mean. It's a great series, and he's a great writer.)

Getting to the heart of the matter

I've used this book again and again and it never fails to yield up some new insight. It's simply the best book in its field. It's particularly good, of course, on structure; it gives you a way in to virtually every business communication. It has a very stringent rationale and fairly tough samples to go with it. Toward the end it mentions 'images' - I'd like this aspect of business writing to be dealt with in far greater depth. I haven't yet seen the 1996 edition, but I'll try to get a copy.