The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

By Lisa Nirell

Book Overview

It's a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. These factors, together, are spreading many marketers too thin, keeping them from operating as the thoughtful, strategic leaders they were called to be.

In The Mindful Marketer, Lisa Nirell explains the need for a shift. She shares timeless mindfulness strategies that can help marketers at all levels regain their focus, stay more calm, communicate persuasively, and improve decision making. Through many recent examples and CMO stories, she also explains how organizations everywhere can help their employees thrive at work.

• Format: Hardcover
• Language: English
• ISBN: 1137386290
• ISBN13: 9781137386298
• Release Date: October 2014
• Publisher: Palgrave MacMillan
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 1.0" x 6.0" x 9.4"