The Millennial Woman in Bollywood: A New 'Brand'?

by Ms Maithili Rao

With the turn of the century, slowly a change began to come over the women in mainstream Bollywood films. The female lead shed-off her cardboard role of the beloved and gained complexity that reconciled career, ambition, and personal fulfillment, along with an assertion of the right to be feminine. The present work studies this shift and traces the emergence of a new Bollywood brand - the millennial woman - that took its cue from a new globalized...

• Format: Hardcover
• Language: English
• ISBN: 0190130474
• ISBN13: 9780190130473
• Release Date: April 2023
• Publisher: Oxford University Press
• Length: 304 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.2" x 6.0" x 8.4"