The Michelin Men: Driving an Empire

by Herbert R. Lottman

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

• Format: Hardcover
• Language: English
• ISBN: 1860648967
• ISBN13: 9781860648960
• Release Date: January 2004
• Publisher: I. B. Tauris & Company
• Length: 310 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.2" x 6.4" x 9.5"