The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down

by Adam Lowry, Lucas Conley, Adam Lowry, et al.

Book Overview

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants...

• Format: Hardcover
• Language: English
• ISBN: 1591843995
• ISBN13: 9781591843993
• Release Date: September 2011
• Publisher: Portfolio
• Length: 272 Pages
• Weight: 1.22 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher