The Meme Machine

by Susan Blackmore

Book Overview

What is a meme? First coined by Richard Dawkins in The Selfish Gene, a meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field or throwing a baseball or making a sculpture. The meme is also one of the most important--and controversial--concepts to emerge since The Origin of the Species appeared nearly 150 years ago.
In The Meme...

• Format: Paperback
• Language: English
• ISBN: 019286212X
• ISBN13: 9780192862129
• Release Date: May 2000
• Publisher: Oxford University Press
• Length: 288 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.7" x 5.0" x 7.8"

Customer Reviews

A great introduction to the field

Susan Blackmore's THE MEME MACHINE is a terrific and very accessible introduction to the nascent field of memetics. She tackles a complicated subject with remarkable precision and clarity, and avoids the insidious trap of creating new jargon to suit her needs. After reading a lot of books on linguists, brain science, and other peripheral fields, this was exactly the book I was looking for.The term "memetics" sounds a lot like "genetics," and the similarity is not accidental. Working off ideas championed by Richard Dawkins in THE SELFISH GENE, memetics looks at the way ideas can spread and replicate in ways much like -- but not exactly like -- biological evolution. Dawkins urged readers to take a "gene's-eye view," where evolution is driven by genes competing to be copied. This theory will be familiar to anyone who has read Dawkins, or his contemporaries like Pinker or Gould. Blackmore skillfully summarizes the basic ideas, and Dawkins himself writes an introduction.Just as genetics focuses on the gene, memetics centers around the "meme," which can be thought of as a unit of information. Examples of memes can include stone tool-making, language, the song "Happy Birthday," democracy, or last year's out-of-nowhere "all your base are belong to us." What matters is not the content of the meme per se, but how effectively the meme can get itself copied. Just like a gene can only survive by putting itself into a new generation, a meme can only prosper by squeezing itself in new brains. In that way, memes are like mental viruses, but without necessarily negative effects.The exact means by which memes spread from brain to brain can vary: speech, writing, art, etc. The common thread is imitation, a uniquely human skill Blackmore and others argue can explain why humans have progressed so far beyond what could be expected through biological evolution alone. In fact, Blackmore asserts that memes can help answer one of the nagging questions in human development: how did our brains get to be so big? Her answer is that bigger brains can store more memes, which in turn allowed bigger-brained humans to outcompete their smaller-brained kin.After setting up the basic theories of memetics, and addressing recurring criticisms, Blackmore investigates some of the common touchstones of sociobiology: sex, altruism, religion and consciousness. In every instance, her meme's-eye view provides a lot of insight, and her sense of humor makes the whole process more enjoyable.Like a professor cramming too much into the final class of the semester, Blackmore stretches too far in the last chapter, aiming for closure and a sense of what-it-all-means that isn't really supported by the rest of the book. But by that point we're already mad about her, and ready to sign up for any other class she teaches.

The Meme Machine

Susan Blackmore's bold and fascinating book "The Meme Machine" pushes the new theory of memetics farther than anyone else has, including its originator Richard Dawkins. The reader should already be well-acquainted with the concepts of memes and Universal Darwinism before tackling this book. Those who are not would do well to first read Dawkins' The Selfish Gene (and even better to also read Daniel Dennett's Darwin's Dangerous Idea).Dawkins himself wrote the Foreword to this book, giving it his enthusiastic endorsement, and providing some enlightening remarks about the origin of the meme concept. He concedes however, that his original intentions were quite a bit more modest, and that Blackmore has carried the concept further than he had envisioned.The central thesis of this book is that imitation is what makes humans truly different from other animals, and what drives almost all aspects of human culture. A meme then, is a unit of imitation. Anything that can be passed from one person to another through imitation -- such as a song, a poem, a cookie recipe, fashion, the idea of building a bridge or making pottery -- is an example of a meme. From the meme's point of view, Blackmore claims, we humans are simply "meme machines", copying memes from one brain to another.This book is highly speculative. That doesn't mean it's wrong. It just means the claims have not been proven scientifically. To Blackmore's credit she does clearly highlight the areas of speculation. She also points out the testable predictions made by her theory, and describes possible experiments that could be performed to validate or falsify them.One such prediction is that specific neural mechanisms would be found in the brain that support imitation -- the key requirement for replication of memes. The recent discovery of mirror neurons seems to satisfy this prediction and provide a powerful validation of the theory.This book is ambitious. It purports to be nothing less than a comprehensive scientific theory which answers such major scientific questions as the "big brain" problem, and the evolutionary origins of language, altruism, and religion -- all currently unresolved problems. Blackmore's presentation of these issues to be persuasive and insightful, though in some instances she has overstated her case. For example, while memes may have been a significant causal factor in the origin of language, it is not necessary to adopt a purely non-functional explanation for language.The most controversial part of the book is likely to the last two chapters, where Blackmore discusses the concept of the "self", the real you which holds beliefs, desires, and intentions. Like Dennett, Blackmore believes the idea of a "self" is an illusion but unlike Dennett she does not see it as benign and a practical necessity. In her view, the illusion of the self (what she calls the "ultimate memeplex") obscures and distorts consciousness, and advocates adopting a Zen-li

Femme du meme

Philosophy should leave everything as it is -- WittgensteinSusan Blackwell's tour de force, 'Meme Machine', leaves everything as it is. There are no tricks of words, there's no technical jargon, everything's in plain ENglish. As it turns out, her account hangs together quite well.For humans, besides DNA, there is a 2nd replicating entity, the meme. A meme is a communicable brain program or unit of human behavior and is, in fact, communicated (replicated) via the uniquely human faculty for imitation.Selfish genes replicate in a chemical environment, selfish memes replicate in a neural environment (today's computer viruses replicate in electronic environments). When we consider evolution we're as justified in metaphorically ascribing intentions to memes as to genes*. Leaving her progenitors, Dawkins and Dennett, in the dust, Blackwell argues that meme evolution and gene evolution interact and this is responsible for several Baldwin** effects, among which big brains, homosexualism, and the language instinct.She makes the startling claim that true altruism is possible, that under the influence of memes people can behave selfsacrificially. Somewhat less controversially, she concludes that consciousness, freewill, god, etc are illusions that benefit the propagation of genes and memes.She ends with some fashionable suggestions on how to make life bearable once the monstrous truth of her theory has sunk in: If you meditate and empty your mind you can come to live in peace with the idea that YOU dont exist, that youre only some genes and memes replicating. Then there's the picture of Susan Blackmore on the back flap. Attractive, smart looking, 40ish punkette. Hair painted flaming red!* There's nothing new in Blackmore's use of the intention metaphor in connection with genes and memes, everybody does it. Still, the metaphor may sometimes not apply and leave us to conclude what we shouldnt.** The Baldwin effect is a way genetic evolution can be made to seem as if by Lamarckian forces, ie, inheritance of acquired characteristics.

A superb source of answers to a series of questions

Professor Blackmore writes convincingly of the place of memes in the complex culture of humanity. The answers she provides are merely starting points for a whole new way of viewing much of our culture. I have little doubt that there will be many detractors, but so what. If her book stimulates thought, develops questions and suggests lines of research then it serves its purpose well. I have spent many years trying to find some sort of explanation for the value of Zen that would enable me to accept it for the possibilities inherent therein, yet would remove the religious element I find so objectionable. The final chapter of this book clicked with me and gave me a way of dealing with "self" and all its problems. Life will go on so much easier now the internal dialogue has ceased. I found the book of great value and would recommend it to anyone who has an open mind and willingness to look beyond what seems obvious.

A must-read for anyone serious about memetics

In the most exciting memetics book to come out in years, Susan Blackmore extends the memetics model back into its murky origins and out into an uncertain future. If there were just one really pithy idea in here to make me think about whole new applications of memetics, I'd tell you to buy this book. If it was just a fleshed-out summary of the best ideas in memetics, including Dennett's, Dawkins's, and my own, I'd tell you to buy this book. If it simply related the academic origins of cultural evolution to modern memetic theory, I'd tell you to buy this book. But Blackmore does all this and more. The Meme Machine is a must-read for anyone serious about memetics. Was the evolution of altruism, one of the most hotly debated topics in evolutionary biology, actually driven by meme evolution? Blackmore makes a case that it might have been. How about our big brains? More than just a survival aid, Blackmore shows how brain size selection might have been driven by -- you guessed it -- memes! This book is such a work of thought and love that I can even forgive Dr. Blackmore for dismissing my entire philosophy of life in two words (p. 241). As Oscar Wilde said, the only thing worse than being talked about is not being talked about. Blackmore's background in the study of parapsychology gives her a good step or two outside the ivory tower, which seems valuable to gain a healthy perspective on memetics. And she ends her book as I did mine, with an unavoidable inquiry into the meaning of life. If self is an illusion -- if ego is merely an artifact of evolution -- what is to be done? While she doesn't purport to come up with the answer, she, like me, suggests that we all ask ourselves the question. --Richard Brodie, author, Virus of the Mind: The New Science of the Meme