The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter

Book Overview

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base--and explode their market valuation--in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this...

• Format: Hardcover
• Language: English
• ISBN: 0071839321
• ISBN13: 9780071839327
• Release Date: March 2015
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.14 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"