The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World

by David E. Henderson

Book Overview

THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban,...

• Format: Paperback
• Language: English
• ISBN: 1934759201
• ISBN13: 9781934759202
• Release Date: January 2009
• Publisher: Robert Reed Publishers
• Length: 272 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"