The Mechanical Bride: Folklore of Industrial Man

by Marshall McLuhan

Book Overview

This book details how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether we're happy or not. We live in an age in which legions of highly ed

• Format: Paperback
• Language: English
• ISBN: 1584232439
• ISBN13: 9781584232438
• Release Date: January 2008
• Publisher: Gingko Press
• Length: 157 Pages
• Weight: 1.68 lbs.
• Dimensions: 0.6" x 7.8" x 10.5"

Customer Reviews

This book could have been written in 2004

Although it was published in 1951, the critical analysis of advertising saturation that McLuhan presents in this book applies equally in the 21st century. Although the mechanisms of media delivery have changed, the message that they deliver has not. Although the once-contemporary references may require additional research on the part of a younger reader, the book does not suffer overtly because of them. This is an essential work for students of media and sociology.