The McGraw-Hill 36-Hour Course Product Development

by Andrea Belz

Book Overview

Learn the Secrets Behind World-Class Product Development

In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products--and now their secrets are available to you.

The McGraw-Hill 36-Hour Course: Product Development gives you the critical edge in a product-saturated world...

• Format: Paperback
• Language: English
• ISBN: 0071743871
• ISBN13: 9780071743877
• Release Date: December 2010
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.2" x 9.0"