The Max Strategy: How a Buisnessman Got Stuck at an Airport...

by Dale Dauten

Book Overview

A business parable filled with practical career insights shows that success and job satisfaction can be found in innovation and experimentation. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0688144020
• ISBN13: 9780688144029
• Release Date: January 1996
• Publisher: William Morrow & Company
• Length: 116 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.6" x 5.2" x 7.8"

Customer Reviews

Insightful and Easy to Read Guide to Innovation

This book was my introduction to Dale Dauten and remains one of my favorite business books because of the novel way the author finds to make practical advice memorable. The book is organized as a conversation between a successful entreprenuer and a stranded burned-out businessman at snowed-in O'Hare airport. Max Elmore,our hero, helps his new friend see the nature of innovation and the connection between innovation and business success.For the person who wants the reputation as an innovator (and ain't that what makes life fun?) this is a little book that can be read and understood in a few short hours. If you have the courage to devote the additional time to completing the exercises outlined in the book you can expect to uncover some interesting experiments that might lead you to some new methods and new thinking.If you are interested in innovatation and experimentation as an employee or a business owner, the few hours reading this book will be richly rewarded.

2 day reading! It's Great!

Couldn't put it down. I would recommend this book to anyone that has DARES to dream... It puts success in "simple" terms and not anything like the corporate books I have read in the past- that advises mostly on the "rules" on how you "should" do things....I LOVED IT! I'll probably re-read in about 6 months...

A must-have book in the entrepreneur's library!

I dug out this book recently, 3 yrs after buying and reading it. Looking back, can't believe how much this book has influenced my thinking and direction in life. I guarantee that all those seeking a breakthrough in their lives will find this book most relevant and applicable. Among all the leading-edge business and management books I've bought and read, this one contains some of the most lasting ideas and concepts... This book is for next-generation entrepreneurs, visionaries, leading-edge thinkers and innovators; not for readers looking for conventional ideas and strategies. Get a head start - Buy and read this book to prepare yourself to thrive in the new digital economy.

Buy it. Read it. Live it!

This is a short novel-format book crammed with a bunch of thought-provoking nuggets. A couple of illustrative quotes:"You can't get to *better* without first getting to *different*.""If you aren't smart and hardworking and all that, you're going to fail ten times out of ten. But if you do all the right things, guess what? You fail nine times out of ten."This book will help you think through your career and your priorities, no matter whether you manage yourself or lead thousands of people.Like all of the best books in this genre, "Max" contains no recipes for success or other "One Minute" solutions. There are no quick fixes in business. Dauten has provided us a few tools to improve.

REAL; DOWN-TO-EARTH; and FOR EVERYDAY, NORMAL PEOPLE!

Every self help book says to make goals for yourself. Each job interview asks, "So, Where do you want to be in five years?" My answer has always been "I don't know!" Finally, a book that doesn't make you feel like an idiot for wanted to take each day as it comes. Each day brings new opportunities. I finally found a person (MAX) that say's the same thing! Great - now I don't feel like I'm insane. Each person is their own best motivator and this book really hits home for normal, everyday people! Extremely easy reading - read it in one day! Can't believe this never hit the Best-Seller List. Felt down in the dumps - My husband bought it for me and I can't tell you what a difference this book has made. Giving it as a gift for x-mas! Read it and you won't be sorry!