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Paperback The Matching Law: Papers in Psychology and Economics Book

ISBN: 067400177X

ISBN13: 9780674001770

The Matching Law: Papers in Psychology and Economics

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Book Overview

This impressive collection features Richard Herrnstein's most important and original contributions to the social and behavioral sciences--his papers on choice behavior in animals and humans and on his discovery and elucidation of a general principle of choice called the matching law.

In recent years, the most popular theory of choice behavior has been rational choice theory. Developed and elaborated by economists over the past hundred years,...

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