The Marketplace of Attention: How Audiences Take Shape in a Digital Age

by James G. Webster

Book Overview

How do media find an audience when there is an endless supply of content but a limited supply of public attention?Feature films, television shows, homemade videos, tweets, blogs, and breaking news:... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0262027860
• ISBN13: 9780262027861
• Release Date: September 2014
• Publisher: MIT Press
• Length: 268 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 5.8" x 9.6"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher