The Marketplace of Attention: How Audiences Take Shape in a Digital Age

by James G. Webster

Book Overview

How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The...

• Format: Hardcover
• Language: English
• ISBN: 0262027860
• ISBN13: 9780262027861
• Release Date: September 2014
• Publisher: MIT Press
• Length: 268 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 5.8" x 9.6"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher