The Marketing You Never Knew: Practical New Thinking and Old Truths I Teach to the Best Managers of the Best Companies Worldwide

by Willem Burgers

The book contains key ideas and stories from the marketing seminars Professor Burgers teaches in three to four day sessions to global companies such as Nokia, Kodak, Sony, Motorola, BASF, GE, Philips,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0974691046
• ISBN13: 9780974691046
• Release Date: November 2004
• Publisher: Amsterdam Press
• Length: 185 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.6" x 6.2" x 8.4"