The Marketing Sourcebook for Small Business

by Jeff Davidson

How to increase market share by positioning your company to the buying public, from the best-selling author of Marketing on a Shoestring . Presents practical approaches, backed up by examples and case histories. Describes how businesses can create and maintain a ''position'' in the public mind, without having to continuously devise new marketing strategies. Based on the author's work with over 250 small- to medium-sized companies.

• Format: Hardcover
• Language: English
• ISBN: 0471615129
• ISBN13: 9780471615125
• Release Date: June 1989
• Publisher: Wiley
• Length: 325 Pages
• Weight: 1.55 lbs.