The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us about Effective Marketing

by Bruce I. Newman

Book Overview

In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building.

The challenges facing a presidential campaign may be unique to the political...

• Format: Hardcover
• Language: English
• ISBN: 144264799X
• ISBN13: 9781442647992
• Release Date: January 2016
• Publisher: Rotman-Utp Publishing
• Length: 224 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"