Marketing Research Project Manual

by Glen R. Jarboe

Book Overview

This comprehensive project manual is designed to provide users a realistic marketing research experience. The manual provides clear and concise explanations of the research process, offering... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0538891483
• ISBN13: 9780538891486
• Release Date: July 1998
• Publisher: South Western Educational Publishing
• Length: 220 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.7" x 8.4" x 10.8"

Customer Reviews

Useful for high end users.

This is a valuable book for those more complex research and survey problems and thinking your way towards a solution.It assumes a reasonable existing skill and you can make the most out of it by having those skills already.It is not ready made answers, rather more useful hints and ideas that you can use to sort things out yourself.

Cookbook for Marketing Research

Glen Jarboe's The Marketing Research Project Manual, 4th edition, is outstanding for its step-by-step presentation. The manual is convenient to marketing research students for its tear sheets and valuable tips on doing a research project. It is like a cookbook for marketing research. The steps and forms are easy to follow and prove to be very beneficial, as a college student. Presenting one company, Tri-County Electric Corporation, and following through with small exercises is a beneficial in gaining real-world knowledge of research design and procedures. Jarboe did an excellent job in gathering all the data sets and analysis to produce a well-composed manual.