The Marketing Problem Solver

by J. Donald Weinrauch

This text identifies and discusses a number of major marketing areas and offers guidelines for promoting the well-being of a business. Divided into five parts, The Marketing Problem Solver begins with a discussion of the management setting and the search for excellence in marketing. The second part emphasizes the importance of the strategic and annual planning process and the financial support needed for marketing. The third section contains suggestions...

• Format: Hardcover
• Language: English
• ISBN: 0471813095
• ISBN13: 9780471813095
• Release Date: January 1987
• Publisher: Wiley
• Length: 319 Pages
• Weight: 1.41 lbs.