The Marketing Plan

by William A. Cohen

Book Overview

Create winning marketing plans like the pros Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471230596
• ISBN13: 9780471230595
• Release Date: June 2004
• Publisher: John Wiley & Sons
• Length: 348 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 8.5" x 10.9"

Customer Reviews

An excellent book for an up-coming marketing executive

To the young marketing executives in the world, an excellent way to brush up your marketing basics, studied in your college years. Very helpful for those starting their own businesses, as this book helps you see what the future might have in store for you, about the business and what different approaches could be taken to achieve your goals.